New Jeans, a girl group under the label Hive, unveiled their pre-release tracks "News Jeans" and "Super Shy" on July 7th, building anticipation for their upcoming second mini album, "Get Up," set to release on the 21st. With their debut mini album "News Jeans" in 2022 and single album "OMG" in 2023, New Jeans captivated the public with their concise retro vibes and the sound of Jersey Club, an electronic dance music sub-genre that originated in late 1990s Newark, New Jersey. Their sophisticated track "Hype Boy" created viral memes on social media, while the nostalgic and dreamy "Ditto" produced numerous remix tracks and became one of the most popular songs in the first half of this year. Moreover, their promotional single "ZERO" in collaboration with Coca-Cola also achieved high chart rankings, solidifying New Jeans' position as a rising K-pop group in just one year.
In the preview tracks "News Jeans" and "Super Shy," some unique aspects can be observed. Alongside a 1 minute 40-second group intro song, the album also features short tracks, around 2 minutes and 30 seconds, that captivate listeners. Additionally, the collaboration with the popular American animation series "Powerpuff Girls" hints at upcoming changes.
"Super Shy" Showcases Continuation of New Jeans' Unique Sound
The pre-release track "Super Shy" topped the music charts, and its foundation lies in the sound that New Jeans has consistently presented. Departing from the flashy and impactful style of mainstream K-pop, New Jeans incorporates an airy beauty into their sound, combining unique vocals with finely chopped beats. The distinctive flavors showcased in "Hype Boy" and "Ditto," which intertwine a dreamy and refreshing atmosphere, still remain. While maintaining the energetic rhythm of their previous songs, New Jeans introduces a slightly different approach by infusing addictive repetition into the melody. The English-centered lyrics show an attempt to target international markets, including the United States. Rather than a drastic transformation, the focus seems to be on maintaining the image that fans have come to expect from New Jeans through a safe and gradual evolution. The music video for "Super Shy" features a large group of dancers, targeting the summer season. It showcases various dance styles such as flash mobs, aerobics, and walking, as the members move between different locations such as a park, city buses, squares, and fish markets. People in the video dance along with New Jeans, temporarily unified by the music, before returning to their daily lives.
Collaboration with "Powerpuff Girls" and Preview of "New Jeans"
The collaboration with the "Powerpuff Girls," as seen on the cover of the pre-release track, is a popular TV animation series celebrating its 25th anniversary this year. The show features adorable yet powerful superpowered girls who defeat villains in a straightforward storyline, making it an optimal collaboration target for New Jeans. Transformed into Powerpuff Girls characters, the members of New Jeans embark on an adventure in an unknown world. The music video showcases various spaces, including a dress-up game and arcade game missions, along with the members of New Jeans, culminating in the appearance of the fandom "Bunnies."
Anticipation for Other Tracks in the Album
After satisfying fans with the pre-release tracks, expectations are high for New Jeans' upcoming album, "Get Up." The track "ETA (Estimated Time of Arrival)," which was performed along with their energetic performances at the first fan meeting, "Bunnies Camp," on the 1st and 2nd of this month, was introduced early through fan-cams on YouTube and other platforms. Although the producer 250's name is not visible in the pre-release tracks, it is expected to be featured in other songs. Over the past year, New Jeans has firmly established their musical style, expanding their roots and branches. This allows them to deliver their unique sound confidently, even when collaborating with other artists.
Proven Appeal of New Jeans and High Expectations for "Get Up"
The pre-release tracks "Super Shy" and "News Jeans," with their refreshing summer vibes, showcase New Jeans' preparation for their upcoming popularity. With their solid capital and planning capabilities, New Jeans has demonstrated the value of all their tracks, from pre-release to title and other songs. This assures that "Get Up" will undoubtedly match the quality of their previous works.
